The officials at Google announced that the company has rolled out an algorithm update that aims to restrict URLs shown in the featured snippet from appearing again within the first 10 organic search results. According to Google’s public search liaison, Danny Sullivan, this new update will make sure that the pages for Search Results are not cluttered and that only relevant content gets displayed.
Danny confirmed that new tweak in the algorithm of Google’s snippets will have the featured snippet being counted as one of the top ten listings on the search engine result pages (SERP). This means that is a web page listing is elevated into the featured snippet position, Google will no longer repeat listing in the search results. This not only declutters the results but also helps users to easily find relevant information. The new update has been released 100% and is now effective all over the world.
What is Google’s featured snippet?
Google’s featured snippet can be described as the search engine’s response to a question which is usually displayed above search results. These featured snippets are meant to draw the attention of users on SERPs.
Not only are they easy to read but also provide authoritative answers to search queries. Therefore, they are blocks that get displayed on top of SERPs and comprise of short answer summaries together with a link connected to the website. A featured snippet will usually answer the following type of questions:
Different types featured snippets
Here are the four types of featured snippets
- Video snippets – These feature questions that meet that criteria to be answered via videos. Here, the search engine in this case Google constructs answers to questions from either YouTube descriptions or other video sources.
- List snippets – These feature answers that are displayed in a step by step format. This is usually in numbering or bullet listing. They also provide answers to questions on recipes, how do I, best of and DIY tasks.
- Paragraph snippets – These are the most prevalent kind of snippets; they usually provide answers to questions in block form. Additionally, they may feature an image or picture and answer the questions on how to, what is and who is.
- Table snippets – To present better readability, these are perfect for structured data since Google can reformat the content into table form. These types of snippets answer questions on data, pricing and rates.
Things you need to know about featured snippets in 2020
To help you understand the importance of SEO for your website, here are some of the few stats and facts that surround Google’s featured snippets.
- According to Stone Temple, about 97% of featured snippets answer your questions correctly.
- About 13% of all Google questions return featured snippets at the top of the results (this is before the current update).
- Over 85% of paragraph snippets result in voice answers. This is because voice search borrows its answers almost exclusively from featured snippets.
- Over 85% of featured snippets are as a result of long-tail keywords which also have a monthly search volume of less than a hundred.
- Google provides multiple options within certain featured snippets thus allowing a user to refine their question and get a more specific answer.
How you can rank top in Google’s featured snippets
When it comes to SEO, if your webpage ranks higher from page 1 to 10 of SERPs, then there is a great chance that you will get featured. However, should your webpage fail to rank between page 1 to page 10, getting featured will be impossible.
Google is programmed to decide which webpage has a possible answer to a question thus showing the results in form of a featured snippet. Here is a list of ten things you should do if you want to rank in Google’s featured snippets:
- Study and improve your SEO knowledge
- Figure out what targeted keywords to use
- Go over your existing content
- Strategically create new content
- Organize the snippets carefully
- Ensure your content is factual
- Answer questions in a clear manner
- Answer related questions simultaneously
- Add pictures and images to your content
- Monitor the questions your webpage is constantly featured on and submit a page for re-indexing
Broad Core Algorithm updates, unlike core updates, don’t go unnoticed because they make significant SERP fluctuations. While this results in panic among webmasters, what google is simply trying to tell then is create great content.