Everybody loves a beautiful smile, and charcoal powders and teeth whitening kits have been the rage for a while now. According to studies done, 95% of Americans value dental health, and the teeth whitening products cannot stand in for dentists. Dentists are an essential part of the ‘Hollywood smile’ journey.
As a dentist who runs a dental practice, you need to tap into the demand for these smiles and attract more clients. Most people, as many as 90% of a population, use search engines to find local services in their home area. As a dentist, here are some tips on how to do search engine optimization (SEO) and ensure your website ranks among the top in a Google search.
1. Choosing the Right Keywords
Some people type or do a voice search while making queries on a search engine. Either way, keywords are what help people to find the pages they need. As a dentist, you will not get any hits when someone searches a term like ‘chiropractor.’
The keywords you should target for your practice SEO must be relevant to your practice and ones that your potential clients are likely to use. To find these keywords, make use of keyword research. The keyword research generally gives you an idea of all the possible words that potential clients might use when searching for dental services.
Make use of keyword research tools to either eliminate or validate the keywords. List the services your practice offers, such as crowning, orthodontics, filling, teeth cleaning, and more. To search, enter each keyword in Google’s AdWord keyword or the phrase planner tool. This search helps you to identify the keywords patients use most when searching for dental services.
2. Know the User Intent for Target Keywords
Before Google got smarter and Rankbrain was introduced, optimizing for search engines was to rank pages high by targeting a keyword that had high search volumes and adding the keyword as many times, as was possible.
Competition is fiercer. This competition means that aside from the conventional metrics concerning keywords, a keyword research tool gives you; you must know the user intent behind your keywords. User intent means the reason behind a user’s search. Keyword user intent is grouped into four types:
- Navigational keywords when a user is using specific pages
- Informational keywords used by a user to look for information in a topic
- Commercial keywords which show the user is about to spend money, but not just yet.
- Transactional keywords which show the user is ready to spend some money and wants the best deal
3. Build a Website with Good Structure
Google wants its users to navigate to sites where they get excellent user experience. A website that gives a low-quality user experience loses visitors before they can enjoy the content therein. To make your website better for your visitors, build a website with a good structure by:
- Making navigation easy
- Increasing speed
- Make the site mobile friendly
- Involve internal linking since engine bots crawl through websites via links on your pages. Interlinking your website pages makes it easier for search engines to search your site.
These are just some of the few tips you can use to improve SEO for your dental practice website. Using a few words repeatedly does not work anymore, and you have to make use of keyword research to get the best keyword or phrases to maximize your chances of ranking at the top in search engines.