Potential clients can choose from thousands of restaurants. Searching restaurants on a search engine will yield different restaurants. Depending on what cuisines your restaurant offers, your restaurant website can become one of the restaurants that rank on top by doing a few simple things.
1. Have Clear Content and SEO Strategies
Before using various platforms or tools, you need to have a clear SEO strategy, which will help to narrow down your competition and drive traffic to your restaurant’s website. Define the area you want to target, which helps to define your content strategy and SEO. Research on the keyword terms and phrases your potential clients use using through a third party keyword search tool or a Google Keyword Planner.
For example, do customers in your area search for me “restaurant near me” or “Italian restaurant near me”. This is why it’s important to understand what terms your audience uses when trying to find you. Another great tool to use to help with this is Keywords Everywhere which will literally tell you what your audience searches for.
2. Optimize Your Restaurant for Local SEO
When writing the web content, consider the needs of your audience more than the search engines. To be top ranking on search engines, you must have relevant and robust titles, H2 tags, and URLs. Meta descriptions are essential for showing the users a gist of what your page contains, including your address and contact details, and should be adequately visible to potential clients.
Also, consider where you will be placing your keywords in your content. For example, if you are trying to rank in Google for ‘Italian restaurant Perth’ make sure that keyword is in your content. Include it in these places:
- Title Tag
- H1 Tag
- In your content
- Meta description
Another vital SEO strategy for restaurants is utilizing Google My Business. You could argue this is more important than having a website for some restaurants. A Google My Business listing is going to directly target customers in your area so make sure you have a claimed listing that is optimized. Some of the more important areas to optimise in your listing include:
- Optimized description
- A verified listing with the correct address
- Opening hours filled out correctly with special hours included
- Eye-catching images
- On going Google My Business posts
- Correct Google My Business category filled out
3. Using Social Media
Most restaurant owners use social media platforms such as Instagram, Twitter, and Facebook. All these platforms need to display your contact details, physical address, and links to your website. On Facebook, you need to list as a local business, which helps the local inhabitants to find you more easily on Facebook.
Make use of social media profiles to get customers to share your content and talking about you. Create engaging, relevant, and catchy content for the users to like and share. Engage the customers, respond to their comments, and queries immediately helps your business to expand and gain more followers.
4. Upload Eye-Catching Images
You can improve your restaurant’s local visibility through the use of high-quality images. Take eye-catching photos of dishes, menu items, and the restaurant. Make sure you use alt-text descriptions and geotags on the images displayed and embed information laced with keywords, which maximizes the local reach, making it easier for your customers to find you. Use these images across your website, social platforms and Google My Business listing.
5. Encourage Customers to Give Reviews
It is almost impossible to search for a restaurant, miss rating, and review scores in the results because most people tend to click on high star ratings. Reviews should form part of your social media strategy and are a tactic to encourage social engagement with clients. The reviews impact your site traffic via search results.
By using restaurant schema, your star ratings can appear in search results and compel users to click on your website instead of a competitor. If the online ratings do not show the quality of your business, create a review strategy to increase the reviews, and improve your scores.
Restaurants exist in their thousands, and to stand out amongst the competition, you have to work extra hard. SEO is an effective way to engage clients, drive traffic to your website, and encourage customers to give reviews and recommendations.